Category: Member Services Association

New editor at Kentucky Living

Shannon Brock succeeds Anita Travis Richter

Joel Sams joins Kentucky Electric Cooperatives

After more than 25 years of service to electric cooperatives, Kentucky Living Editor Anita Travis Richter is retiring at the end of 2022. Anita has consistently demonstrated a commitment to professional standards, personal accountability, and creative collaboration. She has distinguished herself as a generous resource and problem-solver for our member cooperatives. Anita’s institutional knowledge has been invaluable, providing insight into industry norms and practices that has aided Kentucky Electric Cooperatives to make informed decisions for the benefit of member co-ops. Her legacy is that of both a leader and a team player, demanding excellence while also being willing to handle unglamourous tasks and unrelenting deadlines…all with a positive attitude. We are grateful to Anita’s husband, Mark, and daughter, Claire, for sharing her with us all these years. We encourage you to congratulate Anita on her exemplary career and thank her for her commitment to Kentucky co-ops.

We are blessed to have on our staff the ideal successor for Kentucky Living editor, Shannon Brock. Shannon will begin her new role as editor as of the January issue of the magazine. Since 2015, Shannon has served as managing editor of Kentucky Living, embracing the mission of the statewide association to be of service to our member co-ops. A Pineville, Kentucky native, Shannon graduated from the University of Kentucky and worked for Landmark Community Newspapers for six years: three at The Anderson News in Lawrenceburg, three as editor of The Spencer Magnet in Taylorsville. She worked at The State Journal in Frankfort as news editor for one and a half years. Shannon and her husband, Josh, live in Louisville with their two children.

Finally, we are excited to welcome Joel Sams to the Kentucky Electric Cooperatives Communications team as the new managing editor of Kentucky Living. Joel brings a skillset and perspective well-suited for our service to member co-ops. He will work closely with the editorial and design teams and will be a primary contact for local section editors and communicators. Joel grew up as a member of Blue Grass Energy in Millville. He’s a graduate of Asbury University and most recently worked as the press and editorial manager/managing editor for The Council of State Governments. Joel lives in Frankfort with his wife, Brittany, and two children.

2020 KMSA Virtual Fall Meeting

The Kentucky Member Services Association (KMSA) is pleased to announce the agenda for its annual Fall Meeting on October 22 and 23.

This all-virtual program is limited to two 2-hour sessions on Day 1 and one 3-hour session on Day 2. There is no charge for attending this virtual conference. Though we hope that all communicators and member services professionals attend, the links to these sessions will be open to all co-op personnel. Specific Microsoft Teams virtual meeting links for each day are being shared both in the e-mail invitation and in the state association newsletter.

Click here for the 2020 agenda.

Rural Electric Magazine wants “Co-op Electric Vehicles” photos for February contest

Rural Electric Magazine announced their February photo contest theme is “Co-op Electric Vehicles.”

The magazine is requesting photo submissions of how your co-op demonstrates and promotes EVs to your members. 

Submissions and voting will be open until February 28. 

You can see entries that Rural Electric Magazine has received so far by clicking here

Social media best practices shared at 2019 KMSA

One of the presentations at 2019’s KMSA addressed the best practices you could put in place to help your cooperative’s presence on social media. This presentation was given by Kacey Harmeling, a graphic designer for Kentucky Living magazine, and Mary Lyons, Communication Office Coordinator at KEC. Both of which have prior experience in managing social media platforms for companies before they were hired at KEC.

The presentation included best practices like creating a social media calendar, examples of good social media content, how to engage followers, and how to best respond to followers.

Click here for a PDF version of the PowerPoint presentation.

If you have any questions about this presentation, you can email Kacey Harmeling at or Mary Lyons at